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ARAVÉ TEA

BRANDING / PACKAGING DESIGN / ILLUSTRATION
INDUSTRY
Specialty Herbal Tea
ROLE
Brand Strategy, Packaging Design, Illustration
YEAR
2025
OVERVIEW

Aravé Tea is a collection of carefully crafted blends inspired by the rich flavors and diverse landscapes of Armenia. Each package reflects the essence of its ingredients through warm, earthy, and vibrant color palettes, paired with expressive hand-drawn illustrations.

CHALLENGE

The design goal was to create an identity that feels both inviting and natural, deeply rooted in Armenian culture while remaining visually modern.

SOLUTION

The packaging balances contemporary elegance with traditional warmth, using organic forms, textured backgrounds, and thoughtful typography.

A dieline built for shelf presence, carried across all three flavors.

Each blend is a portrait of where it comes from — sketch to final render.

Wild Thyme, Pomegranate Clow, and Apricot Blossom — the full lineup.

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