MEDCARD
INDUSTRY
Healthcare Platform
ROLE
Brand Strategy, Logo Design, UI/UX Design, Marketing Materials
YEAR
2024
OVERVIEW
A complete brand identity and digital experience for a healthcare platform that connects patients with trusted medical services.
CHALLENGE
MedCard needed a brand that feels trustworthy, modern, and human at the same time, while making complex medical services easy to understand.
SOLUTION
I created a clean and friendly visual identity, combined with an intuitive product experience that puts clarity and trust at the center.
The identity applied across apparel, stationery, and everyday collateral.
Billboards, posters, and print collateral that carry the brand into the real world.
The MedCard app, from home screen icon to daily use.
