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KATIL BAND

MARKETING DESIGN
INDUSTRY
Armenian Indie Folk Band
ROLE
Marketing Materials
YEAR
2025
OVERVIEW

Marketing materials for Katil, an Armenian indie folk band — gig posters, an album cover, and motion content built around a single idea.

CHALLENGE

Katil means "water drop" in Armenian, and the band wanted that idea running through everything they put out, without it feeling like a one-note literal illustration of a droplet.

SOLUTION

I built the materials around the drop shape itself — pulling it from real Yerevan architecture, repeating it as a recurring motif, and letting it anchor every poster, the album art, and a short motion piece for the tour announcement.

A wordmark and poster system built to hold up on stage, on vinyl, and on the street.

A poster series drawing directly from Yerevan's own architecture — this piece takes its shape from the Cascade complex.

A motion piece for the tour announcement.

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